Keep Your Food & Drinks Cool In Our NEW Brr Bag

May 03, 2021

Keep Your Food & Drinks Cool In Our NEW Brr Bag

Hi Woo Family,


Summer is almost in full swing and the great outdoors is calling you to come out and play after a long, cold winter. It’s time to venture outside again and allow the sun to kiss your skin and the breeze to mess up your hair. Let the outings with family and friends begin. It’s time to start planning picnics, parties, kayaking trips, and outdoor playdates. Keep in mind, as the temperature rises and the season's change, the possibilities of illness from food contamination and spoilage increase.  We have created a new product to help put your outdoor refrigeration needs to rest, let us introduce the Brr Bag.

The Brr Bag features a unique roll-top designed coupled with the quality you’ve come to expect from Wise Owl Outfitters. The bag available in two sizes, 20 or 30 liters, and includes an adjustable valve letting you insulate the cooler as much as needed. The large body design offers leak-proof, convenient, and ample storage for all your refreshments.  With two backpack straps this cooler is not only functional, but easy to bring along on your next adventure.

The BRR Bag insulated cooler backpack keeps your food arctic cold from sundown to sunup. Layers of soft waterproof insulation will have your picnic drinks icy up to 24 hours, making it perfect for beach trips and bonfires. Our insulated travel cooler was built using heavy-weight PEVA nylon, 1” thick thermal shield. These backpack coolers will never leak in your car, and they stand up to abuse making them perfect hiking ice chests or beer cooler bags.

Available in two colors, Marine Blue or Burnt Orange. Our 20L Brr Bag was built to carry 18 cans, while our 30L can lug a whole 24 pack with ice! Usually that kind of space only comes in an ice chest, but our large soft cooler is the same size as a high school book bag!


Let us know what you think in the comments below!


Stay Cool,

Wise Owl Team

Also in Notes from the Perch

man eating a sandwich while hiking
Eating in the Wild: Hiking Tips & Tricks

January 18, 2022

My single greatest fear is being torn apart and eaten by a pack of ravenous zombie hippopotamus. After that, my second greatest fear is being stranded in the wilderness and starving to death. And it is because of that fear that I always make sure that I am well-stocked and well-prepared when I go out into the woods to hike or camp. Learn more about how much food you need and should pack for a hike, how to store and carry food, and the top 7 foods you should bring with you. 

Continue Reading

women hiking alone wearing backpack full of camping gear
Everything You Need To Know About Hiking Alone

January 06, 2022

If you’re anything like me, you will hear the wilderness calling to you with the ferocity of an angry mom that will not say it again. You will want to strap on a backpack, take your hammock, and go on a solo hiking trip through the uninhabited and unknown environs of the world where you can bathe deeply in the novelty of exile and drink up the exhilaration of self-reliance. Learn more about what you need to bring on solo hikes, the best places to visit, and if solo hiking is safe.

Continue Reading

man cooking while camping outside in the woods
9 Lifehacks for Cooking While Camping

December 20, 2021

Camping is one of the most popular and fun outdoor activities both kids and adults love. Cooking while camping can turn into another exciting activity. Taking the right approach can make a difference between enjoyable meals and time-consuming cooking struggles. Let's take a closer look at important camping food hacks.

Continue Reading